Director Communications & Operations at Redpinata, Hamburg
Video podcasts, livestreams, live shows and events for brands, agencies and creators. I automate the workflows behind them with AI. Before that, music and ten years in VR. Unreal Engine has been with me since 2015.
Start a projectDirector Communications & Operations at Redpinata, Hamburg
Video podcasts, livestreams, live shows and events for brands, agencies and creators. I automate the workflows behind them with AI. Before that, music and ten years in VR. Unreal Engine has been with me since 2015.
Start a project
Fabio Buccheri · Hamburg
I’ve been Director Communications & Operations at Redpinata since January 2025, part of the management team with Kim Dormann and Maxime Billon. I run our studios in Hamburg and build AI workflows into everything we do, so the team can focus on the creative work.
Role: Project lead, editorial concept and game development, show direction
We built the game mechanics, questions and run of show around the Samsung products. Games and questions ran on Show-OS, our own show software. I also set up a pipeline so live-chat winners went on screen without anyone retyping names: from community management, via the file server, straight into the graphics.
Period: July to August 2026, show on 22 August
Role: Project lead and on-site sound engineer
As well as leading the project, I was part of the crew: I helped pack the kit and worked as sound engineer in the mobile control room in Croatia. An internal evaluation puts Splash House 2 at more than 440 million views across all platforms.
Period: Spring 2026
Role: Planning, crew scheduling and leading from Hamburg
The crew is usually on location; I plan, schedule and lead from Hamburg. Projects include the EA FC 26 launch show at the Allianz Arena, Splash House 3 in Crete, a studio session in Marbella and an album listening session streamed vertically on TikTok from the Delphi Filmpalast.
Period: Since late 2024
Role: Concept and co-development within the team
Scores, teams and overlays run from one system. Show-OS was used on the Samsung Show and on Splash House 3 in Crete. A planned MCP connection will let AI agents set up shows and build lower thirds.
Period: 2026
Role: Technical project lead, stage management on show day
Each language version had its own set and its own control room; on top of that came an LED wall and arena sound. I assembled and briefed the team: Redpinata crew plus external broadcast specialists.
Period: September 2026
Role: Project lead, scheduling, live operations and debrief
After the pilot we standardised the setup: PA, radio mics, stage design, cameras. What came up in the debrief went straight into the second edition.
Period: Pilot in March 2026, second edition on 4 September 2026
Role: Directing and project management; from summer 2025, project lead, including casting, on-set management and quality control
What began as a single production became an ongoing collaboration: a smart TV ad (CTV) with Austrian versions, plus 14 videos and 15 photos from two shoot days. In 2026 came interview formats, with casting.
Period: January 2025 to July 2026, several production waves
Role: Project lead, set build, production support, post-production coordination
The guests are current and former board members of major German companies. The series now has its own intro, and we also film on location with guests, in Frankfurt for instance.
Period: Since February 2025, more than 20 episodes
Role: Workshop kick-off, format concept, channel set-up, project lead
From the format workshop and channel design to teasers that hook viewers in the first few seconds. I automated publishing to YouTube: AI writes titles, descriptions and chapters, and we’re piloting the first AI thumbnails, subject to sign-off.
Period: July to October 2026
Role: Editorial work, editing, Shorts, thumbnails and publishing
My first project at Redpinata. The opening episode alone yielded ten Shorts as well as the main cut, and we released the Shorts over several weeks.
Period: November 2024 to March 2025
Role: Project management and line producing
I planned and ran the shoot, with a virtual production supervisor, technical production management and live editing on set, plus behind-the-scenes footage.
Period: May to June 2025
Role: Project lead for the workshops and the partnership, shooting and editing
Manufacturers demonstrated their technology to a trade audience in our studios, from a 12K camera to a video podcast workflow. For OBSBOT, I built a genlock plugin that syncs the Tail 2 camera with Unreal Engine. We also produced workflow charts and a technical white paper.
Period: April to October 2026
Warming Sessions
2025 · Host
Around a dozen episodes on virtual production, AI and entrepreneurship, doubling as team training.
Watch on YouTube
Content Lab: Gaussian Splatting
2025–2026 · Concept with Jörg Kahlhöfer, production, publishing
An educational format on 3D scanning with Gaussian splatting: three episodes, a bonus episode and Shorts, online since August 2026.
Watch on YouTube
Bizzlogic Metaverse Podcast
2023 · Host, with Johannes Crilly
Two episodes in English, the first with more than 100,000 views.
Watch the first episodeI develop formats, run productions and manage our studios. I plan and lead IRL livestreams from Hamburg, produce video podcasts, host conversations and format workshops, build AI workflows into everything we do, and have worked with virtual production since 2020.
With the Redpinata team, or as a sounding board for your project.
2012–2014
I started out in music. Piano, guitar, a band of my own, then a degree in media and music management at Macromedia University in Stuttgart and Hamburg. In 2014 I put on a VR headset for the first time. From then on, I couldn’t shake one idea: live music in virtual spaces.
2015–2019
In 2015 I started NOYS VR with Fatih İnan and Jörg Kahlhöfer; Pascal Kuemper joined later. Unreal Engine was our technical foundation, and as a co-founder I helped decide on the development environment and software architecture. Then we went all in on a Quest version, until Facebook halted the launch in 2018. That same year we opened VRHQ with other Hamburg start-ups.
2020–2024
During the pandemic we changed course: Meadow brought Unreal worlds into the browser via pixel streaming. At Bizzlogic I was responsible for sales, marketing and business development, and sold Meadow to companies such as Procter & Gamble, BMW, SAP and Beiersdorf. Alongside that, in 2020, I set up an LED studio for virtual production with Redpinata and an event technology partner; our team built its backgrounds in Unreal. Bizzlogic is also where I built my first AI workflows, for proposals, scripts and voice-overs, plus early experiments with local LLMs.
2024–2026
In late 2024 I joined Redpinata, where NOYS VR had rented office space back in 2017, and in January 2025 I moved into management. Today I run our studios in Hamburg and oversee live and broadcast productions, from town halls to a gaming arena. AI workflows now run through everything we do. On the green screen we use Unreal worlds as backgrounds, some of them AI-generated, and I’m currently connecting Unreal to AI agents via MCP.
Degree in media and music management Three semesters in Stuttgart, three in Hamburg.
Semester abroad in Sydney International College of Management. The contacts I made there later make the move to Hamburg easier.
First VR experience A lecturer brings an Oculus DK1 to university. The rollercoaster demo is crude, but it gets me thinking about where my career could go. The photo came later, with a Rift.
Bachelor’s thesis on VR and live music In our bachelor’s theses, Fatih İnan and I work through the idea of bringing VR and concerts together. It lays the groundwork for NOYS VR.
Managing my first bands Towards the end of my degree I manage a couple of small bands and realise this isn’t quite it.
Starting NOYS VR Live music in VR, experienced together. First office: a back room on Stresemannstraße.
EXIST founder grant It funds a good year of development for Fatih and me.
Music WorX Accelerator A programme run by Hamburg Kreativ Gesellschaft: an office at Mindspace, coaching and contacts in Hamburg’s music industry.
Talk at Reeperbahn Festival A talk to an industry audience that leads to our first contacts, among them the founder of the Elbjazz festival.
Pascal Kuemper joins as fourth co-founder We meet him at Mindspace; he has come over from Silicon Valley.
Subtenants at Redpinata NOYS VR moves into the Ottensen offices of the video production company Redpinata. Our conversations with Kim Dormann and Maxime Billon grow into a friendship.
Delaware incorporation and a US investor tour Several weeks of investor meetings, aimed at entering the US market.
Developing for the Oculus Quest Oculus suggests a port. We go all in on the Quest and use Google’s Seurat algorithm to prepare Unreal scenes for its mobile chip.
Early access in the Oculus Store NOYS VR is released for the Oculus Rift, with recorded concerts.
InnoRampUp by IFB Hamburg IFB Hamburg’s funding covers salaries and further development for about another year.
Co-founding VRHQ With SpiceVR, Spherie and VR Nerds: around 650 square metres in the Speicherstadt for events, development and a showroom.
The Quest launch is off At Oculus Connect it becomes clear that Facebook wants only games in the Quest Store. Our launch is off, and we have to rethink.
Focus on location-based VR The NOYS stations at VRHQ are doing well, so we build a version for festivals and events. It’s finished by the end of 2019.
COVID-19 Shortly after it’s finished, the pandemic brings all in-person events to a halt.
Bizzlogic and Meadow We change course: at Bizzlogic we build Meadow, a platform for virtual events and conferences. Visitors only need a browser, no headset and no powerful computer.
Virtual Production Studio Hamburg Inspired by “The Mandalorian”, I get the project off the ground: a festival LED wall in a warehouse in Billstedt becomes a studio. Camera tracking comes from our VR tracking system.
CMO and Director of Sales at Bizzlogic I take over marketing and sales for Bizzlogic and Meadow.
Procter & Gamble at CES, virtually Bizzlogic recreates P&G’s entire trade show stand in Meadow, in 2020 and again in 2021. The partnership runs for three to four years and helps the team grow.
Music video for Mark Forster with virtual production At Virtual Production Studio Hamburg we shoot a music video for Mark Forster in front of the LED wall.
Three-hour live show for Schwarzkopf Professional Produced entirely with virtual backgrounds on the LED wall and streamed to retailers.
Bizzlogic grows to more than 30 people For the first time I lead my own team: four or five people in sales.
Generative AI in sales With Stable Diffusion I design concept worlds for proposals, such as an onboarding metaverse for Zurich in Latin America. Scripts and voice-overs with AI follow later, along with my first local LLMs.
Bizzlogic Metaverse Podcast With Johannes Crilly, I start an English-language podcast about the metaverse. Two episodes on YouTube. YouTube
The team gets smaller After COVID, budgets shrink and Bizzlogic downsizes sharply. We end up as a small core team again.
R&D Sessions on YouTube Monthly one-day sprints, in-house or with guest agencies, released on YouTube.
Meadow 2.0 Meadow becomes a self-service platform where clients create and manage their own virtual experiences.
Part-time at Redpinata Kim Dormann makes me an offer. I join part-time; my first project is the YouTube series “KopfSache” for Apotheken Umschau.
Director Communications & Operations On Redpinata’s management team since January 2025, covering sales, format development, operations including the studios, and communications.
An AI system of our own Self-hosted, with OpenWebUI and Whisper: an AI assistant for the whole team, a knowledge base and transcripts of our meetings.
Video Podcast Studio opens I oversee the fit-out of our second studio. The Warming Sessions serve as its test run and give the team its workflows and documentation.
Hosting the Warming Sessions Video podcast and live episodes from our own studio, the first on 17 July 2025. YouTube
Live shopping pilot for OTTO Pitch, concept and live broadcast within a few weeks.
Content Lab: Gaussian Splatting A three-day shoot for our own educational format on 3D scanning.
Town halls and a hybrid conference Livestreams for CTS Eventim and P&O Ferrymasters, a hybrid cybersecurity conference for ACP.
Brand Unification RecGround, DAMN, Virtual Production Studio and other sub-brands become one brand: Redpinata. Brand identity, website concept, new studio names, templates.
Mobile control room in Croatia and Crete A reality format with a livestream for i&u Studios. In Croatia, project lead and sound engineer on site; Crete planned and scheduled from Hamburg.
Live game show for Samsung Hands-on Samsung Show, live from Hamburg. Concept, games and show direction are my responsibility.
Tournament streams from the arena Bilingual esports production for Summoners War, floor manager at the Lorcana tournament.
AI across our workflows Enquiries go straight into the system, proposals take shape in a chat, meetings turn into tasks and episodes go out to YouTube automatically. Right now I’m automating rough cuts and motion design in DaVinci Resolve.
Two years at Redpinata More than 80 projects led or co-led.
I care about getting ideas to the point where they run reliably, and about building teams that don’t hinge on one person.
Hamburg. Music, then VR, now live production and AI.
Get in touch about projects or workshops, or just to swap ideas. Drop me a line and I’ll get back to you quickly.
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